ground floor
story-driven content for artists, brands & impact organizations
our passion
We believe every story worth telling deserves cinematic impact and ruthless efficiency. Based in Los Angeles, we specialise in creative strategy and production for touring artists, mission-driven brands, and nonprofits. We turn real moments into high-volume, high-impact content that performs.
Going up? We’ll take you there.
our partnerships
At Ground Floor, we partner with organizations who believe real stories drive real impact.
We create narrative-driven content that feels natural, human, and genuinely watchable. The kind of work that resonates and moves people to act.
OUR APPROACH
AUTHENTICITY FIRST
Real people. Real moments. Real Impact.
HIGH QUALITY, NIMBLE PRODUCTION
Lean crews, fast turnarounds, big results.
STORY-DRIVEN STRATEGY
We root every project in clear narrative strategy that makes the work unforgettable.
WHO WE WORK WITH
Authenticity matters more now than ever — whether you’re an artist building a world, a brand shaping culture, or an organization creating impact.
We partner with clients who value real stories, real people, and meaningful results.
We elevate your story from the Ground Up.
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Music videos, rollout campaigns, tour storytelling, content strategy.
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Philanthropy, advocacy, community organizations, and purpose-led partners.
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Lifestyle, culture, travel, wellness, and mission-driven brands seeking narrative-first content.
THE FOUNDER
Maximilian Stafford is a versatile creative producer with a passion for stories of perseverance, resilience, and the indomitable human spirit. Maximilian develops and executes dynamic projects that span documentaries, music videos, narratives, and branded content. With expertise in video, photography, and creative direction, Max oversees every aspect of production, bringing a unique blend of big-picture vision and meticulous attention to detail to every production. Maximilian is far more than just a desk-bound, paperwork-drowned producer.
To learn more or to get in touch, visit maxstafford.com
